User Interface (UI) Design
The creative construction of visual elements for a digital product or experience
A key process for digital products
Visual communication
Whether you are developing a custom website, mobile application, web application or other custom software application, user interface design is one of most important phases of a design process. While most people understand design as a beautification process, here at Asymm, we view UI design as both an art and science - a way to communicate ideas, and guide the user through actions and states in order to complete desired flows and remember specific feelings.
Crafting User Experiences Through Design
A user’s experience is a collection of their feelings as they navigate through a software product trying to achieve certain outcomes.
What users are looking for
How UI design drives product success
A user could be trying to order something online, view content, submit an application, etc, and their feelings can easily span the spectrum of happy, frustrated, confused, exhausted, and more. Their emotions, as they navigate through an application, are not necessarily driven by what they’re trying to get done, but rather how they perceive the difficulty of the task at hand, and, if the tool that they’re using to achieve the goal is actually helping or hurting them.
Methodical design
The scope of creative systems
While the functionality of an application is paramount to determining the user’s experience, design plays an equally important role too. Design, through the use of color, iconography, and other branded elements can shift how the user thinks and feels as they navigate through an information system - and even encourage them to take certain actions. The best user interface design structures and systems combine aesthetic rhythm, intuitive layouts, and proven tactics for goal completion and conversion.
Partner with us
Schedule a call to learn more about how we help companies create high fidelity assets and systems to power their digital experiences through our UI design services.
How design brings value to your product
User Interface Design Services and Deliverables
Our services
A breadth of services for specific deliverables
Asymm offers a wide range of UI design services and deliverables. Whether a customer is looking for custom software design and development, mobile app design, the creation and development of a design system, design review on an existing website or application, or a full design process including the creation of many user interface screens, Asymm can provide tailored UI design services for your project.
Here’s a Summary of Our User Interface Design Services:
Style guides and brand guidelines
We work with clients to define the visual aesthetic of their company and software products. This is a collaborative process in which we get to know your customers and brand ethos in order to correctly define the colors, typography, tone, and overall strategic visuals your company wants to leverage for brand establishment, marketing, and conversion.
Design system development
Design system development is the process of creating replicable and modular visual assets for a software product. Examples of components within a design system can include buttons, calls to action (cta’s), grids, carousels, and more. A design system is crafted using digital tools and is made to be highly scalable and flexible, so when a feature is introduced to a product roadmap, there are already design system elements that can be applied throughout.
High fidelity wireframes
High fidelity wireframes resemble the final designs of a project. High fidelity wireframes are detailed blueprints of a software application and include design and product elements such as Cta’s, icons, colors, images, typography, and other creative elements that enrich the user experience. Usually high fidelity wireframes are created once low fidelity wireframes have been approved by all stakeholders, and once a design system is fully developed. WIth the completion of a design system, high fidelity wireframes can be made fairly quickly by the implementation of scalable and reusable UI elements.
High fidelity prototypes
High fidelity prototypes, or digital prototypes, are high fidelity interactive designs of a product that are built to test users with and gain feedback on.. The purpose of building a high fidelity digital prototype is to validate design assumptions and give stakeholders a reliable and near identical replica of a product before it is engineered. Prototypes allow designers to test how users will move and interact between actions, if tasks are achieved or not, or identify potential issues that could hinder the user experience, and desired business outcomes for a software product before it’s developed.
Why Choose Asymm for User Interface Design Services?
Collaborative creativity and through feedback and iteration
Our strategic and creative process
Driving product success through creativity
At Asymm, UI design is a critical part of our design process. We are experienced in creating digital experiences for our clients' customers from end to end, and strongly believe in transparency and collaborative design processes. We help to conceptualize, design and realize products for our clients with the goal of solving the needs of their customers and users.
Tangible results
Modern and sophisticated interfaces
Through user interface design, we help create high fidelity assets and systems to power your digital experience and distinguish your product. Through our user interface design process we help uncover what users expect and want out of a user interface guide our customers to building modern products with design systems and elements that help strengthen user experiences.
