Case studies  > Insurcle

SaaS Product Development for Specialty Commercial Insurance Brokers

Client

Insurcle, Inc.

Date

Aug, 2025

Categories

SaaS Development, UI/UX Design

About the Company

Insurcle is a SaaS company focused on enhancing the commercial broker experience by developing an advanced insurance sales management platform for complex lines of commercial insurance. This platform, created by experts in both insurance and technology, is cloud-based and targets the inefficiencies and manual operations typically found in insurance sales management in the phase of brokers gathering documents and requirements from their clients and in-turn synthesizing this data in order to go to carriers efficiently to return quotes and proposals to their clients with the desired coverages. Specifically designed with features for  multiple user types such as insureds (clients), brokers, and carriers, Insurcle's solution aims to transform how data is collected and organized, and how policies are created, managed, and renewed. By offering a modern, web-native experience, Insurcle seeks to make the insurance application and management process more efficient through features and functionality that automate and simplify manual processes. The company combines expertise in insurance, software engineering, and design to better serve the commercial broker community.

Asymm Solutions

Smart Technology for Insurance Management

Product Development

A robust, cloud-based platform built to automate submissions, manage policies, handle documents securely, and scale with the complex needs of commercial insurance.

User Experience & Interface

Intuitive dashboards, streamlined workflows, and user-friendly tools that simplify daily tasks and deliver a clear, organized view for brokers and teams.

Marketing Website

A tailored website designed to engage brokers, carriers, and clients — presenting Insurcle’s value clearly while attracting new leads interested in the platform.

Technologies

Figma

React

Typescript

Python

Django

AWS

Terraform

Stripe

Docusign

The Challenge

The commercial insurance industry struggles with manual, paper-heavy processes that make applications, submissions, and policy renewals slow and inefficient. To address this, Asymm designed a robust, feature-rich digital solution that centralizes data, meets brokers’ complex needs, and improves efficiency, transparency, and security.

1

Reducing Manual Workload

Minimize paper-based, labor-intensive processes to speed up workflows and free teams for higher-value tasks.
2

Streamlining Data Collection

Provide intuitive tools to gather customer information and track applications, submissions, and renewals efficiently.
3

Handling Complex Brokerage Needs

Build a platform that manages intricate insurance processes, enhances user experience, and adapts to evolving broker and market requirements.

The Process

Step 1
Commercial Platform & AMS Analysis

A review of insurance platforms and AMS identified workflow gaps. Stakeholder interviews defined core features, prioritized automation, and set architecture, performance, and scalability goals.

Step 2
UX Design & Wireframing

Wireframes and user flows were created for brokers, clients, and carriers, using a unified design system to ensure brand consistency across components and portals. Stakeholder feedback validated usability for development.

Step 3
Front-End & Back-End Architecture

The platform was developed with React + TypeScript on the front end and Python/Django on the back end, focusing on modularity, maintainability, and performance, with seamless interactions across all user types through fast, scalable APIs.

Step 4
Infrastructure & Security Implementation

The solution was deployed on AWS for scalability and reliability, using Terraform and CI/CD pipelines for testing and deployment, anticipating future feature development and core AI integrations.

Step 5
Core Feature Development & Integrations

Key features, including broker dashboards, digital applications, policy management, and automated renewals, were implemented, with Stripe and DocuSign integrations for secure transactions and future AMS/CRM APIs.

Step 6
Testing, Optimization & Deployment

Comprehensive testing ensured the platform met reliability standards. Functional, UI, and load tests optimized performance, data handling, and error management for a smooth launch.

Approaching Insurance Management

The Solution

Insurcle's cloud-based platform streamlines insurance management with a user-centric approach, focusing on efficiency and organized workflows. Built with React + TypeScript on the front end and Python/Django on the back end, the platform delivers modular, maintainable, and high-performance operations. Core features include broker dashboards, digital application submissions, policy management, and automated renewals. Integrations with Stripe and DocuSign enable secure payments and e-signatures. Deployed on AWS with CI/CD pipelines, the platform supports scalable, reliable, and rapid updates for a seamless user experience.

What We Implemented

Feature Highlights of the Insurcle Platform

  • Broker dashboards
  • Insurance application creation
  • Submit applications to carriers
  • Submission marketing tracking
  • Policy management and renewals tracking
  • Document storage and retrieval
  • E-signature integration
  • Digital client proposals
  • Templates for lines of coverage
  • Audit and document tracking

Our Impact

Through an innovative approach, Asymm has played a crucial role in shaping Insurcle into a value-add, broker-centric mukti-tenant SaaS platform, setting new standards for information collection, organization, and process efficiencies for complex lines of insurance for specialized commercial insurance brokers.

From Concept to Product
Our team not only designed the platform but also engineered and deployed it with a cloud-native approach, ensuring scalability, performance, and security built in from day one.
Research-Driven Design
Asymm has collaborated with Insurcle to turn a concept into a product crafted from the insights of seasoned expert brokers in the commercial insurance industry. Through significant research, wireframing, design, and end-to-end software development.
Focused on Real Needs, Committed to Real Impact

Insurcle created a user-friendly platform designed for commercial brokers, helping them cut through paperwork and save time. By simplifying processes with digital tools it makes their daily work easier and more efficient.

See Insurcle Website