Case studies  >  MATE

Empowering MATE’s Mission Through Digital Identity and Website Design

Client

Maasai Access To Education (MATE)

Date

May, 2025

Categories

Website Design, Website Development

About the company

Maasai Access To Education (MATE) is a nonprofit organization based in Tanzania. Its mission is to promote and fund educational sponsorships to young girls in Tanzania to empower young women to have options and opportunities in their lives.

Asymm Solutions

Engaging through identity

MATE

Identity and Mission

MATE’s website is modern and dynamic, beautifully reflecting its cultural identity while effectively conveying its mission and values.

MATE

User Experience

The site’s appealing and user-friendly design offers an engaging experience for visitors to explore MATE's initiatives and understand the impact of their work.

MATE

Connection and Involvement

Compelling visuals invite users to connect with the organization, learn about ongoing projects, and discover meaningful ways to get involved.

Technologies we used

MATE

Figma

MATE

WordPress

The Challenge

Create MATE’s website that effectively reflects its cultural identity and communicates its mission and values.

1

Cultural Representation

Our goal was to create MATE’s website to reflect its cultural identity through visuals that align with its core values.
2

Visitor Experience

A user-friendly design was essential, prioritizing an appealing layout for easy navigation and improved visitor engagement.
3

Communication of Initiatives

We aimed to clearly showcase MATE's initiatives and their impact, helping visitors understand and connect with the organization’s work.

The Process

Step 1
Defining MATE’s Vision

The process began with understanding MATE’s mission, objectives, and audience needs, analyzing key content, and prioritizing accessibility for a user-friendly website.

Step 2
Crafting the Visual Identity

The design phase began by defining key visuals like typography and color palette to reflect MATE’s cultural identity, with a logo incorporating traditional Maasai elements.

Step 3
Impactful Website Copy

We crafted website-optimized copy to showcase the team’s highlights, mission, background, and story, ensuring visitors clearly understand the NGO and its impact.

Step 4
Cohesive Design System

The next step involved creating a cohesive design system with typography, colors, UI components, and interactive elements, ensuring visual consistency and an intuitive user experience.

Step 5
From Design to Prototypes

Website designs were created, followed by interactive prototypes in Figma to refine the user journey and key interactions for a seamless, engaging experience.

Step 6
Bringing the Website to Life

The website was built on WordPress for easy content management, allowing the MATE team to update text, images, and videos independently while staying aligned with their narrative.

Our Impact

Asymm helped MATE establish its digital presence with an engaging, user-friendly platform that clearly communicates its mission. Our strategic approach increased visibility, attracted new supporters, and strengthened community relationships, paving the way for MATE’s long-term growth.

MATE
Robust Digital Presence
Asymm helped MATE establish a strong online presence to effectively communicate its initiatives and attract new supporters.
MATE
Central Hub for Engagement
The website serves as a hub for donors, volunteers, and stakeholders to connect with MATE’s mission and engage in ongoing projects.
MATE
Strengthened Presence and Branding
The digital platform increased MATE's visibility and established a cohesive brand identity through consistent design.
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